S1 Ep. #4: Why Your Value Proposition Is Your Secret Weapon


If you and I met at a networking event, or were having a virtual coffee chat and I asked you “So tell me what you do?” what would you say?

You would probably tell me something long the lines of you’re a coach, a graphic designer, a copywriter, or a project manager for example, and that would be correct.  That’s the function you provide your clients with that helps them with a specific problem or issue they have. You get the job done.

But, that’s only the half of what you do.  So many times we all overlook the value that we bring with us when we do what we say we do.  The transformation we are creating for the person or business that we work with. That value is the often hidden thing that people actually want to know.  Potential clients want to know you have the right skills to do what they need you to, but they’re also looking for the magic that goes with it. The secret sauce that means you’ll create the most fantastic experience that they’re not even sure they want yet!

Your value proposition.

I am so excited to welcome Lisa Princic from Scaling Deep to episode #4.  Lisa helps impact-driven business owners dive deep into their unique value and business models to build sustainable, profitable brands. She helps them simplify their offers, focus their brand with bolder messaging, to strengthen and deepen their marketing systems.

As you’ll hear in the episode, we need to be bolder and start actually talking about our value proposition, and how we work with clients and what they can expect from the services we have.  But first we need to know what our value proposition is and how to articulate it well.

Lisa lives and breathes value propositions and how they can revolutionise how you work in your business. It’s a fantastic episode and her advice is one we should all be taking, and implementing whenever we have conversations with our clients or prospective clients.

Here’s how you can find out more about Lisa:

Lisa is a trained business strategist and the host of the Scaling Deep podcast. She is a results-oriented, deep thinker who has a knack for “seeing” the value of each business and turning that into a pipeline ideal clients.

Download Lisa’s Noticeable Brand Guidebook to stop waiting time and money on marketing and build a brand that attracts true rans and ideal clients.

You can visit Lisa’s website here

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