Multitasking, and why it’s not all it’s cracked up to be

by Katie Macdonald on August 30, 2011

How to become a SocialMediaManagerThis article on Why Multitasking May Make You Less Productive via Mashable popped up in my Twitter feed this week.

We all seem to pride ourselves on how much we can multitask, and it is often the topic of conversation. How many plates we can keep spinning in the air at any one time, and how many things we do in a day.  But is it necessary, or is it a habit?

When I was working as a PA, I pretty much had to multitask to deal with everything that would come my way in a day. Most of the time I would have several tasks on the go, colleagues in and out of the office, the phone would ring and I’d need to break off to do something else, or prioritise it and do it later.  Some days, even breathing was an option! I thoroughly enjoyed it, and I guess you could say working that way was in my nature. But it made me think about the way I work in my own business. Do I still do it now, and if so, do I need to?

The article mentions that multitasking is a barrier to our ability to listen and focus, and permits distraction, and I agree.

My approach to my business is very different to the way I worked as a PA. Yes, I have lots of things on the go, and I’m busy, but I apply flexibility to what I do, rather than start the plates spinning in the morning and keep adding to them during the day!

The main objective for me is simple.  To achieve the best outcome for my clients in the work that I do. To do a job well I like to give it full attention.  If a tight deadline needs meeting, I’ll be flexible to accommodate that work.  Yes, there are still interruptions, but I can manage those interruptions differently.

The work I do now is more fulfilling. Not only am I working in my own business the way I want to, doing what I enjoy, but I get bundles of satisfaction from being able to be more dedicated and creative in what I do, leading to greater efficiency (and more time to breathe too!).

Let me know your thoughts on multitasking; you can’t survive without it and it’s what makes you tick, or you would do anything to escape the habit and refocus! 

{ 2 comments… read them below or add one }

Kate Bacon August 30, 2011 at 10:45 am

Like you Katie, I used to multi-task and be proud of it!

I’ve found that the lack of focus that develops when you are “plate spinning” does neither your clients or yourself much good. Far better to devote chunks of your day to specific clients, bringing all your awareness to each task.

All this requires is good planning, and I’m sure that is something you help your clients achieve.

Thanks for the reminder and I’ll (ahem) now go back to what I had planned for this morning :-)

Kate

Reply

Katie Macdonald August 30, 2011 at 7:27 pm

Thanks Kate, I agree, splitting your day into chunks to focus on tasks and clients works much better, with a greater sense of achievement at the end of the day too!

Glad I managed to guide you back to your original mornings plans!

Katie

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